Principal Product Designer

Hi, I'm Brandon Farver, a Principal Product Designer with over 12 years of experience crafting exceptional user experiences for web and mobile platforms. Throughout my career, I've led design teams, developed comprehensive design systems, and delivered impactful solutions for leading companies.

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Recent Work

Wilqo

As the first designer at the company, I built a talented team of product designers, collaborating with stakeholders and clients to create efficient, tailored products. I work closely with loan officers, underwriters, and engineers to ensure our designs are both technically feasible and marketable. Regularly attending client meetings with our CEO and VP of Sales, I demo our software, gather feedback, and use this information to drive product decisions.

Manage Loans

All your loans on the go.

Complete Tasks

Complete loan tasks and upload documents

Streamline Loan Processing with Custom Activity Templates

Bayer

As a Senior Product Designer at Bayer, I led the design of the Bayer Storefront, a global digital marketplace. Something that was different and interesting with this project was working with stakeholders from different countries and I had to create scalable design solutions that had to account for each regions differences.

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Add Products

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Add Discounts

Apply discounts seamlessly.

Case Studies

I've worked on a variety of projects, including mobile app design, web design, prototyping, wireframing, user research, and user testing.

Wilqo

The mission of Wilqo is to automate the entire loan process.
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High5 Fitness

High5 Fitness provides online tools to simplify business management and provide insights into performance. By automating manual tasks and providing a centralized platform, High5 Fitness helps wellness businesses save time and make informed decisions.
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Bayer Storefront

To create a global digital marketplace that allows SeedPros to shop online efficiently.
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MobileHop Website Redesign

The MobileHop Website Redesign project encompassed a comprehensive overhaul of the existing MobileHop website. The initiative aimed to significantly enhance the site's visual appeal, user experience (UX), and overall functionality, ensuring a modern, responsive, and user-friendly online presence that aligns with MobileHop's brand identity.
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About Me

12+ years of remarkable designs

My design journey began in 2012 when I founded Atticue, an event discovery platform created to solve the problem of easily finding and sharing events with friends.
Recognizing a gap in the market, I designed Atticue to fill this need.

Successfully raising $2 million in funding, I built a team of 15 and grew our user base to over 100,000. This transformative experience ignited my passion for product design.

Design Philosophy

Inclusive, Open + Accessible, Clarity, and Context Over Consistency

For me good design strives to break down the barriers to be able to enjoy a product. This is a core design philosophy of mine because I want to design the best experiences and that means serving all users well. 

I believe good design should always be clear and self-explanatory on what to do next.

And also I think it  is ok to be inconsistent if it makes sense to have a different form or style if it brings more value to the context.

My Skills

I specialize in crafting exceptional digital experiences through a comprehensive skill set that includes:

User Experience

To create a simple and easy-to-use interface, we begin with significant research, wireframing, prototyping, and rigorous testing. We make an effort to completely recognize the interests and behaviors of our customers to make sure that every interaction is memorable.

User Interface

Typography, color schemes, and layout are only a few examples of the visual elements of the product to which we have given close attention. We create eye-catching designs that attract users and skillfully navigate them through their journey.

Interaction

Our design philosophy is based on meaningful interactions. We use micro-interactions and animations to give the user experience more personality and dimension, which helps users and products form deeper connections.

Prototype Development

We are firm believers in the value of validation and iteration. In order to make sure the finished product satisfies user expectations and business objectives, our method involves creating working prototypes to test and develop design concepts.

Design Systems

We develop comprehensive design systems that offer a foundation for producing harmonious and compelling digital experiences, with an emphasis on consistency and scalability. By streamlining the design and development process, these components and principles guarantee efficiency and consistency across all touchpoints.

Design Operations

Building strong design operations, including procedures and equipment to simplify and improve design workflows, is part of our premium service. We help our clients efficiently manage and scale their design efforts by putting in place efficient design operations.

Product Strategy

We work in sync with our clients to identify their target markets, establish precise goals for their products, and create a successful plan of action. Our systematic method guarantees that each design choice is in line with the overall goals of the business, optimizing effect and return on investment.

Web Development

We provide complete web development services, from the preliminary layout to continuous maintenance, as a complete web design company. Our skilled development team makes sure that your website works perfectly and looks amazing on all devices, offering an amazing user experience.

I’d Love to Hear From You!

Whether you have a project idea, a question, or just want to say hello, feel free to reach out. I'm always open to discussing new opportunities and collaborations.

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